We focus on the provision of customer loyalty services and solutions across all industries and for an extensive range of companies across four continents.
“We are passionate about customers and committed to the development and delivery of innovative customer loyalty solutions and strategies for our clients.” Mark Bergdahl, Managing Director
Our services range from something as simple as a facilitated workshop, helping a client to focus on the most effective steps toward better customer management, through to the implementation of a complex multi partner coalition loyalty scheme; developing the vision, the strategy, supplying the technology and operating a full managed service. We can do it all.
Our experience allows us to ask the right questions of the right people, arriving at critical insights early on in a consulting engagement. This invariably means we are quick to identify winning strategies that form a hypothesis that we will seek to model, validate, pilot and implement. We are not just consultants, we deliver full service for the operation of simple and complex loyalty schemes. We concentrate our skills and knowledge to realise the business goals of our clients and as such we are very often retained to oversee operational and scheme development post launch.
We provide strategy, marketing, operations and technical services for clients in a diverse range of industry sectors including retail, financial services, telecommunications, healthcare, B2B services, travel & entertainment. We have grasped the opportunity to address the needs of markets that have previously lacked the attention and expertise that has been focused mainly on loyalty building in grocery retail over the past two decades. Most consumer facing businesses are concerned with customer loyalty, particularly when economies have been shrinking. We are the specialist loyalty company practice equipped to help, having acquired the knowledge and experience over many years and with some of the biggest names in the world of consumer marketing. LCUK has delivered loyalty advice for over ten years; today it provides a full range of loyalty operational services. We give our customers the option to acquire from us, a full consumer loyalty service. LCUK provides everything a client needs to deliver a complete loyalty scheme to its customers. Whether it’s a traditional card based scheme or a more innovative mobile phone app based programme, we can provide a multi-channel, multi-partner loyalty service to meet the needs of any industry or cross industry requirement. Using the latest in innovative technology, we can provide a complete outsourced loyalty service to include full operational support. In a nut-shell, all our clients need to worry about is providing a data feed to our loyalty host and we take care of the rest. We will select the best loyalty solution to meet the business need, we are fully independent of all solution vendors and whilst we have strategic relationships, these are built on trust and allow us always to make the right decision for our clients. Alternatively, we can train and mentor our client’s team in order that they can develop a significant in-house loyalty capability. LCUK will develop, implement and transfer the knowledge and capabilities to make the client self-sufficient. This flexibility of approach together with our independence makes us unique in being able always recommend the best for a client’s situation. We are one of only a few European companies specialising in customer loyalty services. Unlike a number of pure consulting practices, we are also there for the implementation, focusing our talent on helping our clients realise the benefits that will flow from our recommendations and our services. We are proud of the fact that many clients retain our services to help them develop their loyalty strategy long after the initial launch of a scheme – proof that we live with our recommendations and achieve true ‘trusted advisor’ status. Our company is defined by the principles we observe in everything we do. We’re dedicated to the values of ‘customer first’ , We aim to get you closer to your customer and, therefore, deliver more value from them. We believe in making judgements based on sound analysis and understanding rather than vague assumptions. We don’t deal in one-size-fits-all solutions; many consultancies have a framework based or ‘tick box’ mentality. We take a pragmatic approach which enables us to have maximum impact within the various organisations and business cultures we encounter. We operate honestly and with integrity, we tell it like it is, giving honest and practical advice. That may mean giving opinions that are unpalatable. What we won’t do is just say what we think a client wants to hear. We mentor our clients and collaborate. Our drive, enthusiasm and passion are central to the delivery of projects. Our consultants and service delivery staff will collaborate with and mentor our client’s team to help them adopt a true customer focus that’s vital for a project’s success, long after we have concluded an assignment.
