Emotional Loyalty – the Gold Standard
06/22/2017There are many definitions of customer loyalty. Consider who you yourself are loyal to. Surely you’ll answer family and friends. Why? Because of the emotional bond...
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‘Like Herding Cats’
03/21/2017Why is it the case that there are so few appealing loyalty schemes available across an entire High Street? Many retailers on the High Street believe in the concept...
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