Launch Planning

Unlike many new programmes or products, the opportunity to pilot a mass market consumer loyalty programme is unrealistic.

Testing all the critical processes prior to launch is an obvious and sensible approach, but launch planning for loyalty takes on a whole new dimension when considering the extent to which every process, function and feature must come together on launch day.

LCUK has the experience of many launches across many markets and understands the complexity of launch planning that minimises the possibility of problems.

With some of the more complex loyalty schemes, where multiple parties are involved, LCUK is particularly knowledgeable in the techniques and processes that minimise and mitigate the likelihood of problems on launch day.

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